Vivendi & ProTracks : Creating New Emotions
ProTracks, a French company that designs and builds BMX tracks, and Vivendi Sports, a Vivendi group company that conceives and produces sports competitions, announced today the signing of a partnership for the development of BMX. The two companies will collaborate on joint offers aimed at event organizers and rights holders, by proposing innovative solutions that will match new sporting and events expectations.
Thomas Hamon, CEO of ProTracks: “Major sporting events bring together audiences, athletes, sponsors, media and organizers around a common emotion. When an athlete makes their way to the start line, the atmosphere becomes tense, time stands still and everyone tunes in. By partnering with Vivendi Sports, ProTracks has chosen excellence. We know that Vivendi Sports will be able to stage the sport that we love so much to new levels and anchor BMX in a Sportainment logic. “
For Robins Tchale Watchou, CEO of Vivendi Sports: “The future of sport lies in entertainment. Through this partnership with ProTracks, Vivendi Sports wants to create an innovative project, offering unique sports experiences. By combining our expertise in the entertainment, design and production of major international sporting events with the know-how of ProTracks in the development of BMX at international level, we will allow the sport to branch out to new territories and establish itself at a new height. “